Public Image Resources
Tell Rotary’s story — logos, templates, brand guidance, and the tools to promote your club’s work.
FORMS & RESOURCES
Shaping Rotary’s public image
Rotary’s public image is shaped by every member, every project, and every post. The District Public Image Committee helps clubs build community awareness of Rotary’s work — these are the official tools to do it well and on-brand.
At a glance: branding basics
- Use the official Rotary masterbrand signature — don’t recreate or distort the logo.
- Pair “Rotary” with your club or district name (e.g. “Rotary Club of …”).
- Follow Rotary’s color palette, type, and voice from the Brand Center.
- Lead with people and impact in photos and stories.