Public Image
Rotary’s public image is shaped by every member’s actions, our presence in the community and online, and the materials our clubs produce. The District Public Image team works with clubs to build community awareness of Rotary’s work — and we’re here to help.
Why public image matters
Rotary’s public image is shaped by the actions of each of its members, by our involvement in the community, by our presence on the web and social media, and by the publications our clubs produce. The District Public Image Committee works actively to shape that image and helps clubs promote awareness of Rotary’s work in their communities and around the world.
Brand identity is critical — and often overlooked. Think about the products you choose: branding shaped that decision. Household names spend millions to define their brand so you recognize it instantly. Rotary is no different. When people see our logo, they should immediately recognize Rotary International and an organization taking action to make the world a better place.
In 2019 the Rotary International Board directed all Rotary entities to adopt RI’s brand standards. Consistency is key: the Rotary Masterbrand Signature should be kept clear of outlines, special effects, and other graphic elements, and the Rotary wheel should never be modified or used to represent something else. Every time the mark is altered, it dilutes the power of the Rotary message.
The good news: you don’t have to do it alone. The Rotary Brand Center can help you create everything you need to update your visual identity, and the District Public Image team is here to help your club get on brand.
District Public Image Committee
The volunteers who steward District 5330’s brand, website, social media, and communications. Reach any of them directly — we’re glad to help your club.
Fresh brand tools & tips
New resources from Rotary International to help your club tell its story and stay on brand.
Use AI to promote your club
Rotary’s AI Guidelines for Members and Member FAQ help you use AI responsibly for social posts, event invitations, and project ideas.
Get the AI guidelines (PDF) →“Connecting Communities, Changing Lives”
A new video showing how members turn their skills and community connections into lasting impact — ready to share on your club’s channels.
Get the video →Create Lasting Impact (2026–27)
President Yinka Babalola’s theme — “change is only the beginning; impact is what endures.” Ready-to-use graphics, templates, and messaging guidance.
Get the messaging kit →Follow Discover Rotary
Brand tips, programs, and resources you can reshare, straight from Rotary International on Facebook and Instagram.
Follow on Instagram →PR & marketing materials
District Training Assembly presentation and marketing tools your club can use today.
An ever-changing list of resources
- Rotary Brand Center — Visual and marketing materials for your club and district: press-release templates, logos, flags, and banners.
- Rotary Brand Playbook — Step-by-step instructions for updating Rotary’s brand in your club and community.
- Lead Your Club: Public Relations Committee — Reference guide for club PR chairs and committee members.
- Public Relations — Resources and tools for implementing your public relations plan.
- Rotary’s YouTube channel — Inspiring and informational Rotary videos you can show at events.
- Rotary Media Center — A collection of Rotary news coverage you can share.
- Rotary Public Image Coordinators — Connect with your regional coordinator for help with your public image efforts.
Have a suggestion for the website?
This site is built for the clubs and members of District 5330. If you spot something that needs updating, have an idea to improve a page, or want a resource, form, or document added, we want to hear from you.
Reach out to the District Website Chair with any suggested changes or requests for new resources — from a broken link to a whole new section.
Jamie Webber
Need help getting your club on brand?
The District Public Image team is ready to help with branding, social media, and your club’s online presence.